General · Closed
Asha Sharma Tells Employees That Xbox Won't Survive By 'Only' Relying On Past Franchises
Updated

In Brief
"I would also like to see us continue to create enduring new IP". As we've already covered at Pure Xbox, Asha Sharma was part of a Town Hall meeting at Microsoft HQ last week where she updated employees on the future of the brand, discussing various topics that were shared by Windows Central. That same outlet has shared a few more comments that were…
Sources
7 articles- Pure XboxAsha Sharma Tells Employees That Xbox Won't Survive By 'Only' Relying On Past FranchisesRead full article on Pure Xbox (opens in a new tab)
Preview from Pure Xbox: Asha Sharma Tells Employees That Xbox Won't Survive By 'Only' Relying On Past Franchises
"I would also like to see us continue to create enduring new IP". As we've already covered at Pure Xbox, Asha Sharma was part of a Town Hall meeting at Microsoft HQ last week where she updated employees on the future of the brand, discussing various topics that were shared by Windows Central. That same outlet has shared a few more comments that were…
Publisher feed excerpt · Pure Xbox
- GamesIndustry.bizXbox CEO reportedly warns firm will "not survive" if it only relies on existing franchisesRead full article on GamesIndustry.biz (opens in a new tab)
- PolygonXbox 'Won’t Survive' Without New IP, CEO SaysRead full article on Polygon (opens in a new tab)
Preview from Polygon: Xbox 'Won’t Survive' Without New IP, CEO Says
Xbox CEO Asha Sharma said in a town hall that the division needs to focus on new IP after divesting from many of its studios that made new IP.
Publisher feed excerpt · Polygon
- PC GamerHundreds of layoffs and many cancelled projects later, Xbox CEO Asha Sharma reportedly says 'we will not survive' without new IPsRead full article on PC Gamer (opens in a new tab)
- GameSpotXbox CEO: We Must Rely On The Past, But We Cannot Rely On The PastRead full article on GameSpot (opens in a new tab)
- EurogamerAsha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP"Read full article on Eurogamer (opens in a new tab)
- VGCXbox insists it’s not giving up on original IP: ‘We won’t survive if we only relive the past’Read full article on VGC (opens in a new tab)






