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Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness

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It might seem to be the simplest task in the world to market Grand Theft Auto VI to a crowd of gamers who are...

Publisher feed excerpt · GamesBeat
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2 articles
  1. Game DeveloperTake-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awarenessRead full article on Game Developer (opens in a new tab)
  2. GamesBeatTake-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusiveRead full article on GamesBeat (opens in a new tab)
    Preview from GamesBeat: Take-Two CEO Strauss Zelnick — Even with GTA VI’s global awareness, you still have to market it aggressively | exclusive

    It might seem to be the simplest task in the world to market Grand Theft Auto VI to a crowd of gamers who are...

    Publisher feed excerpt · GamesBeat

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