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IAB PlayFronts 2026 shifts focus from gaming’s reach to its ROI
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In Brief
This year’s IAB Playfronts was all about the ROI of gaming. The Interactive Advertising Bureau held its fifth-annual conference dedicated to the growing crossover...
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1 article- GamesBeatIAB PlayFronts 2026 shifts focus from gaming’s reach to its ROIRead full article on GamesBeat (opens in a new tab)
Preview from GamesBeat: IAB PlayFronts 2026 shifts focus from gaming’s reach to its ROI
This year’s IAB Playfronts was all about the ROI of gaming. The Interactive Advertising Bureau held its fifth-annual conference dedicated to the growing crossover...
Publisher feed excerpt · GamesBeat